So why do you fail to finish what you start? Or in my case, why do I fail to even get started?
There is a wealth of information out there about how to avoid procrastination, how to get started and how to finish what you start and yet for so many of us this area is huge problem.
A good friend of mine is a successful clinical psychologist and academic with an applied doctorate, two masters and a graduate degree under her belt. She has extensive interests outside of her professional pursuits, including the Chair of a medium sized charity and acting as mentor to a number of up and coming doctoral students. As you have gathered she is a highly accomplished and successful person!
And yet... as she was sharing with me recently - every time that she has a new project to commence or a report to write or a clinical assessment to complete she procrastinates and leaves it to the last minute - often staying up until the early hours in order to complete the task. In fact she said that the only way she can complete these things is by putting herself under so much time pressure that she just has to get on and do it.
Now it's my turn to share the spotlight of shame! This very article that you are reading now sat in a draft template on my website's server for about 4 months whilst I wrote about 30 other articles. Why?
I know of a number of other intelligent capable people who share the same behaviour. Why do we behave like this?
Ego is the enemyRyan Holiday popularized that phrase with a book of the same name:
"Ego is the enemy" he says: "because it prefers talking over doing".
Peter Hollins, author of "Finish What You Start" says that:
"The ego doesn't want to admit weakness or risk failure so it puts up a 'perfectionism' roadblock by raising the finishing requirements.
finishing requirements seemingly out of reach, you lose interest and fail to
finish what you started."
You're hardwired not to bother finishing
There is one further reason why you fail to finish what you start and that is that the human brain did not evolve for a life of delayed gratification it is hardwired for immediate gratification.
This causes a constant conflict because it assesses potential rewards by ascribing a higher value to the present and a discount to the future.
In practical terms this means that we would rather sit around eating biscuits and sipping coffee rather than take the next step in finishing what we have started - or in some cases even getting started in the first place!
So the cards are stacked against us.
Here are 4 key tips to finish what you start, and all based on extensive personal experience.
You may find some of these tips counter-intuitive, but believe me they do work and are effective.
 Have a quitting strategy in place right up front
Quitting just because you are feeling bored, stuck or uninspired is usually a bad idea because it is usually based on subjective and emotional factors.
In my experience here are 2 powerful reasons to abort the project and not finish what you started:
The beauty of having this strategy in place is that you know you can bail out if you need too. There is no need for lots of angst and time wasting.
But, if neither of these criteria apply, then move on to the next key tip and finish what you start.
 Have a delivery mentality
Near enough can be good enough to make the initial delivery.
This process is known as satisficing.
Always make the delivery date.
Rather than driving yourself crazy trying to finish what you started to a level of perfection, just deliver it as soon as your project or initiative reaches a basic acceptable level or when you have reached the due date for finishing/delivering it.
"Delivering it" is defined by the parameters of what you are doing. In my case, with this article, I will have reached that initial delivery point as soon as I have structured this web page, added the content and formatted it. I will then post the page live online on this site.
Adopt an iterative approach.
BUT, here's the secret sauce - after you have delivered you can go back multiple times and modify, improve and enhance your project.
In subsequent days after I have posted this article I will go back and make improvements - usually several times.
There is a hidden benefit in this iterative approach - an early delivery or release of the initiative creates an opportunity to evaluate it in a live or real time environment - and especially from a reader's [or user's] perspective. This leads to better improvements and a more optimized "end product".
Let me give you a real-life example of this on a much larger scale.
Some years ago I was working with a programme director on a very large IT project. There were continual delays on getting each phase of the software released and delivered by the developers, and key project milestones were being missed.
We changed the delivery protocol with the developers and insisted they always deliver on time. The project milestones had to be hit.
As you can imagine, the developers [these were 3 large sub-contracting companies] went crazy and said they could not meet these deadlines and deliver to full specification.
We told them to deliver what was ready by the due date - regardless of the level of completion - and then to issue subsequent updated releases over the following week or two until the original delivery was at full spec.
Improve the end user/customer's experience
This also gave the business users early visibility of the software as it was being built and subsequently led to higher, and earlier, levels of user acceptance.
Following this change of procedure we ensured that all subsequent 181 milestones were hit [not one was missed] over the following 9 months.
The system was delivered on time and in budget and passed all user acceptance testing with flying colours!
 Have a process for getting started
You need to have a predetermined simple process to help you get started and to help you get better at getting started.
This isn't rocket science, but it never fails to amaze me how many otherwise bright people I have known who don't have this.
Here are 3 simple and proven steps:
 Have your ego as your ally
We noted above how Ryan Holiday described ego as the enemy.
I recommend that you spin that around and get your ego onboard as your ally.
One of the biggest problems for your ego is boredom and not having enough to do. You may recall the old wives saying that "the devil finds work for idle hands to do" - well this is especially true for the ego.
My final suggestion for how to finish what you start is to get your ego involved - give it something useful to do. I recommend 2 stages:
Next Article: Going The Extra Mile - The Power Of One More
Return from "Finish What You Start" to: Walking The Talk