Group Culture

The Invisible Software That Rules Your Life

Group Culture - The Invisible Software That Rules Your Life. Graphic

What Is Group Culture?

As social creatures we spend the majority of our time in the company of others, either by choice with our friends or by default with our families and employers.

We like to see ourselves as free agents making our own choices and living authentically but the reality is that The Matrix has many layers and we are unaware that we are more enmeshed and ensnared than we realise.

We are, to a very large extent, governed by our conditioning and our hardwired cognitive biases. Group culture is another one of those things that also has a very powerful influence on our thought processes, decisions and behaviours.

Group culture is: "How we do things round here."

Group culture is:

  • Shaped  - by the spoken or implicit goals and objectives of the group
  • Defined - by the primary focus of the key players in the group
  • Evidenced -  in observable behaviours and actions that demonstrate (a) the real agendas of the key players and (b) those things that receive the most attention in this culture
  • Invisible - to those within the culture
  • A Filter That Distorts  - how information is received and processed
  • A Hidden Operating System - that will determine how people behave

Why Does Group Culture Matter?

Why Does Group Culture Matter? Graphic

Group culture matters because it is the invisible software that determines individual behaviour in a group context.

  • It applies to your family group, your church group, your club group, your place of employment, it applies to your country.
  • It applies to any and every group that you belong to and attend regularly.

It also matters because the fabric of your life, and the lives of everyone you interact with, consists of membership and participation in multiple groups. You move seamlessly from group to group everyday:

  • You start the day with those you live with
  • You enter and engage with your working life
  • You go to clubs, societies and group activities in your free time
  • You engage online with a range of forums and communities; and
  • You do all this within the country in which you live

Each of these groups have their own cultures which to a significant degree influence and determine how you think and behave. 

This is the invisible software that, to a surprising degree, rules your life.

    Group culture is the single biggest determinant of how an individual will behave within any group environment.

    It will over-ride education, intelligence and common sense.

Recommended reading:

Herd Mentality and How To Avoid It

Social Contagion - You Become The Company You Keep

The impact of group culture on communication, persuasion and change

The impact of group culture on communication, persuasion and change. Graphic

This article is posted in the context of a series of articles on Communication Persuasion And Change and it is important to understand that:

  • You can not communicate or persuade effectively without taking account of group culture
  • You can not instigate any type of significant change without taking full account of group culture
  • You will may need to change the group culture
  • In attempting to do any of this you need to understand that group culture is the source of much “hard-wired” resistance to change
  • You will almost certainly fail unless: [a] you are the leader of the group, or [b] you have the sponsorship and full support of the leader of the group.

    A Reality Check and A Health Warning!

    I have used the templates and tools outlined in this article on many occasions in my business career, and they work very effectively.

    BUT, and this is big but, very few clients understood or were interested in group culture.

    There were a few who did and I used these processes overtly and as described in this article and in the attachments.

    But for the majority, all they wanted was results and frankly they didn't care how I did it as long as I got results, so I used these processes covertly.

    The greatest value in what I am sharing in this article is the insight and knowledge it will give you in understanding:

    1. How group cultures affect you  - and thus how to be aware of this hidden influence and to learn how to think for yourself.
    2. How to leverage the hidden dynamics of group culture  - to improve and adjust your communications to take full account of this critical factor and increase your chances of success.
    3. How to identify the gaps  - between the prevailing group culture and the proposals, ideas and suggestions that you are seeking to get buyin to.
    4. How to deal with the issues you will face - in addressing those gaps.


There are most likely several sub-cultures within a group culture.

These can exist within an entity as small as 2 or 3 people or a much larger group such as a department or functional group, or a whole organisation.

It usually evolves around and is focused on a specific function, or a strong personality or dominant individual, or it maybe an ethnic group or a group with shared interests and activities.

In this article I am sharing a simplified view of understanding group culture and therefore I don't cover this, but if you are interested in understanding the importance of sub-cultures in the dynamics of group culture, please see the full business version of this model and the real-life example.

How to change a group culture

To change a group culture, you need:

  1. To identify it and understand it
  2. A framework and language to communicate it
  3. Tools and processes to change it

    You can not communicate or persuade effectively, or instigate any type of significant change, without taking full account of group culture.

The Components Of Group Culture

The Components Of Group Culture. Graphic

There are a number of cultural analysis models and a popular model is the Johnson and Scoles Cultural Web.

Over many years in management consultancy and interim management I developed my own model which proved effective with many clients.

You can download a free report on the full business version of this model here and a real-life example of a cultural mapping and analysis of a HR company

This is not a business seminar so I am going to present these ideas here in a simplified format.

Cultural Framework Template

Cultural Framework Template. Graphic

[1] Culture Type

This is simple description of the type of group you are describing or analysing.

For example, is this group a family, a social group or a business etc?

N.B. In the business version of this model we go into this in more depth and identify:

  • The different types of dominant [overall] organisational culture,
  • The sub-cultures that always exist in any organisation, and
  • The interaction and dynamics of these different cultures.

[2] Summary Description

This is a brief description of the main characteristics of the culture - the look and feel of "how things really are".

It also describes the main focus of the key players in this group.

For example, in the case of a business:

  • "The message is that we do things the cheapest way we can."
  • "There's lots of talk about money, and especially about how to cut costs."

[3] The Characteristics of the Culture

This can include things such as:

# Power Structure - Who exercises power? What are the sources of power? These structures can be formal – the CEO and Board of an organisation. Heads of Government and various Institutions of State. Or they can be informal – a religous leader, a parent or a person of strong influence [a pressure group] or in an organisational context perhaps a strong trades union leader

  • "The CEO believes in engaging staff very widely in decision making on all key issues."
  • "Hmmm some people have special access to the senior management team."

# Organisational structure: Defines how people are managed and how they interact. In an organisation there will always be a formal structure. But in social groupings the structure may be more informal and adhoc and be based around those with greatest social influence.

  • "There’s a flat structure – at all staff meetings everyone can speak up."
  • "There are no PAs or support staff, so everyone is self managing."

# Rewards & Incentives - these can be financial - such as salaries, bonuses, commissions and profits; or they can be non-financial such as approval, prestige, influence and social standing.

  • "Employees docked pay if their quotes/estimates are more than 10% out."
  • "The threat of docked pay keeps mechanics working with this model."

# Controls & Measurements - How are behaviours and outcomes measured and monitored? What are the standards and values?

  • "The owner believes in a low cost, high-profit model, and is prepared to lose repeat customers."
  • "Costs are highly controlled, and customers are billed for parts down to the last screw."
  • "Quality is not emphasized. Getting the work done with the least amount of direct costs is the goal."

# Communications - Who? What? When? How? Why?

  • "The CEO believes in engaging staff very widely in decision making on all key issues."
  • "There’s a flat structure – at all staff meetings everyone can speak up."

# Environment - What are the working or regular routines? What is the style and atmosphere? What are the Myths, Symbols and Legends that encapsulate "who we are"?

  • "Staff members talk about the founders starting the company from home with £500."
  • "The whistleblowing code is widely respected and used – anyone can challenge anything."
  • "Employees are expected to work very long hours without complaint or overtime."

[4] Key Actions and Behaviours That Show The Real Issues?

What are the observable behaviours and actions that provide evidence of the key issues that result from this culture?

  • For example: in a business with a production culture these might be cost control, and quality relate issues;
  • In a religious family these might be to do with conformity of beliefs and values

What are the real [as opposed to the espoused or claimed] agendas of the key players in this entity?

  • This will be apparent in the  observable behaviours and actions of the key people.
  • The key question here is: Where are the areas of "talk-walk gap"? [Where do they preach one thing but do another e.g. George Orwell's "Animal Farm".]

[5] Major Areas of Focus - Areas of Impact

What are the major areas of impact arising from the key issues?

What receives the greatest focus in this culture?

  • For example in the business with a production culture the major focus will be on doing whatever it takes to satisfy existing customers, developing and maintaining distribution relationships, understanding wider market factors and their impact on production processes; in the religious family  will be the main point of focus.
  • In the religious family the major focus will be on conformity and compliance with group beliefs and values, ensuring full compliance and adherence to all religious duties and practices, and maintaing the purity of the faith i.e. no heresy or apostacy.


Culture is the collective programming of the mind. Graphic

How To Change A Group Culture

How To Change A Group Culture. A gif of the gattling gun in the film "THe Last Samurai"

"The Last Samurai" - Final Battle

To change a group culture there are a number of simple but critical steps you need to undertake. You will need:

  • Sponsorship and support from a group leader
  • Buyin from influential informal [unappointed] leaders
  • To understand the current culture and how you want it to be
  • A framework and language to communicate this
  • A simple structured process to make the change

[1] Sponsorship, support and buyin

Sponsorship, support and buyin required for major group change. Graphic

Regardless of the size of your group, you will be wasting your time unless you have the positive support of a group leader to mentor and sponsor your culture change initiative.

The existing group culture will be largely the product of the leadership style, personality and policies of the leader so it essential that you gain their support to provide the energy and momentum to get the rest of the group to take this seriously.

In addition to this there will be people of influence in your group whose buyin and support you need. Whilst they are are not part of the formal leadership structure of your group they carry weight and have considerable social influence, so they are worth having onside.

Gaining this support and buyin will require you to exercise the art of persuasion and advanced communication skills .

To repeat, this first step is critical because without it you can not succeed and you will be wasting your time.

[2] What do we look like now, and what do we want to look like in future?

Cultural Framework Template

Cultural Framework Template. Graphic

Using and adapting the Cultural Framework Template above undertake a situation analysis to create a cultural framework for your group that clearly and accurately describes "Where we are now".

This template can be simplified or expanded depending on the size and complexity of your group. Also, feel free to amend and adapt it.

The point and purpose of a cultural framework template is to create a visual framework and language - supported with tangible evidence -  to enable everyone involved to be able to communicate in an unemotional and non-confrontational manner.

This is undertaken through a series of facilitated sessions held with those who will be impacted by the proposed changes.

The objective is to reach a shared understanding of:

  • This is what we look like now.
  • This is what we want to look like.

[3] Where are the gaps between where we are now and where we want to be?

Gap Map

Gap Map. Graphic

With reference to the two cultural frameworks you have created, working with your team you need to identify all the gaps - all the things that will need to change - to enable you to create the desired culture.

This is all about specifics and tangibles.

The objective is to end up with a categorised list of all those things that will need to change.

Do not get hung up about the issues involved or the resistance you may encounter. These will be addressed thoroughly in the next stage.

Please note: The "Gap Map" above is a real-life illustration of a culture mapping exercise I conducted with an outsourcing consultancy. I have shown this for illustrative purposes only.

You do not have to create a gap map in this format to benefit from a gap analysis. All that matters is that you identify all the gaps and you represent them in a simple clear format that everyone in the group can recognise.

[4] Establishing a simple structured process to make the changes

The Progress And Issues Map


The typical approach to initiating any major change, whether in personal life as an individual or as an organisation, assumes that it can be treated as incremental change and accommodated within "business as usual".

But of course this approach assumes too much and overlooks basic success-critical steps.

I have created and successfully used a tool, illustrated above, that I call a PI-MAP [Progress and Issues Map] which is visual reminder to undertake these steps and with each task to ask yourself [and your team if you are applying this to an organisation]:

What issues and impacts have to be resolved to successfully move on to the next task with confidence in a successful outcome for the whole initiative?

The whole process is described here:

The Discipline of Considering Impacts Before Rushing Into Action

This process is simple but powerful and is so often skipped in a rush to "get things done". You can apply this process to any and every situation where you have a series of important tasks to accomplish in the pursuit of a major goal. This applies in personal life as well as in organisations.

    “It should be borne in mind that there is nothing more difficult to arrange, more doubtful of success, and more dangerous to carry through than initiating a new order of things.”

    Niccolo Machiavelli

Group Culture and The Tyranny Of The Intolerant Minority

Group Culture and The Tyranny Of The Intolerant Minority. Graphic of Spanish Inquisition

I am going to close this article with a brief reflection on something that has bothered me for quite a long time, and it is this:

  • How have we [here in the UK] moved from being a tolerant, liberal, flexible society that embraced women's rights, multi-culturalism, racial equality and the acceptance of LGBTQ communities into the ultra politically-correct, intransigent wokeness of the present age with a utter intolerance of any view other than its own?
  • How have we become a society where history is rewritten because the values and behaviours of a past age do not align with current sensibilities and where heads of state are required to apologise for this offence?
  • How have we become a society where no investigation of evidence is required and guilt is established immediately following accusation?
  • How have we become a society where no apology or restitution for "causing offence" is accepted?
  • How we have become a society where the immediate punishment for "causing offence" is to be ostracised or "canceled" with no prospect of redemption. [Even the Greeks who created ostracism had a preset time limit of 5 or 10 years.]
  • How have we become a society where academics lose their jobs, authors are dropped by their publishers, ordinary people lose their jobs and public figures in all walks of life live in fear of being caught out by the "thought police" for using the wrong language and failing to stay up to speed with the ever-changing nuances of what is deemed to be "correct"?
  • How have we become a society which is now only a hop skip and a jump from the Maoist purges of Red China, the witch-hunts of Salem and the torture, banishment and burning at the stake of the Roman Catholic Inquisition? [Admittedly we don't physically destroy the offenders, but we do destroy their reputations and good standing, and take away their livelihoods.]

I am writing about my home country the UK, but from what I see on the other side of the pond, the US is very similar as are other most other societies that have espoused liberal tolerance and flexibility to minority beliefs and points of view.

    How have we as a mature, long-standing democratic society become tyrannised by intolerant minorities?

The Minority Rule

In our analysis and consideration of group culture in this article I have repeatedly said that unless an initiative to change a group culture has the support and empowerment of the formal and informal leaders it is doomed to fail.

So perhaps this provides a clue  as to how we have fallen prey to intolerant minorities.

At the societal level, tolerant, flexible and accommodating societies do not have strong formal or informal leaders controlling and enforcing the society's shared beliefs and values [because to do so would be intolerant and inflexible].

So when an intolerant minority is present in a society where the majority are flexible and accommodating, and have no strong values-based leadership, there is an asymmetry in choices.

This means that the flexible, tolerant majority accept the intolerant minority position but the intolerant minority do not reciprocate.

The outcome of this is that rather than the minority being assimilated into the flexible majority, the flexible majority become assimilated into the inflexible minority!

I have found the work of Nassim Taleb, based on complex systems theoryparticularly helpful in explaining how this happens:

    "It suffices for an intransigent minority – a certain type of intransigent minorities – to reach a minutely small level, say three or four percent of the total population, for the entire population to have to submit to their preferences.

    Further, an optical illusion comes with the dominance of the minority: a naive observer would be under the impression that the choices and preferences are those of the majority. If it seems absurd, it is because our scientific intuitions aren’t calibrated for that".

    [Nassim Taleb - "Skin In The Game"]

This, of course, does not happen in less flexible religious societies such as Islamic Malaysia and less flexible secular societies such as Singapore.

How complex systems theory provides a powerful counter to prevailing assumptions espoused by intolerant minorities

Unlike some of the theories that have come to prominence over the past 10-15 years and that have fueled intolerant minorities, complex systems theory is multidisciplinary and science based.

It provides an alternative paradigm to the simplicity and erroneous assumptions and extrapolations of reductionism.

Complex systems theory's primary focus is on understanding the dynamics and interactions of a system's parts and how these interactions give rise to the group's collective behaviours.

Nassim Taleb explains this succinctly [I paraphrase]:

  • The main idea behind complex systems theory is that the group behaves in ways not predicted by the behaviour of individuals within the group.
  • The interactions within the group matter most and are the determining factor in group behaviour.
  • The group actions and behaviours that arise from these interactions are referred to as an “emergent property" of the group.
  • These interactions can obey very simple rules and in this context this is the "minority rule".

This matters enormously because intolerant minorities cite examples of individual behaviour [often in unfortunate or tragic circumstances] that are promoted via mass media and social media as typical of society as a whole.

To be specific:

    The attitudes and behaviour of the individual are not representative of the whole group.

Recommended reading:

Complexity Science: A Basic Explanation (with examples and resources)

Poppers Paradox. Graphic

Return to top

Free Downloads:

Group Culture - Summary Notes

The full business version of this group culture model and analysis

Real-life example

Further Reading:


[1] The Art Of Persuasion The One Fundamental Principle - Create A Win-Win

[2] The Art Of Persuasion Advanced Communication Skills - Gaining BuyIn

[3] The Art Of Persuasion Planning For Success - Here's How To Do It!


Getting From A to B Is Not Aways A Straight Line

Group Culture - The Invisible Software That Rules Your Life

Change Questions To Change Your Outcomes


How To Influence without Authority - 6 Key Tips

Return from "Getting From A to B" to: Communication Persuasion and Change

Or to: Walking The Talk

Contact me

English Chinese (Traditional) Russian French German Italian Spanish Vietnamese


  1. Everything Is Connected And Why You Don't Feel It

    ...And Why It Matters As human beings we are skating on very thin ice with our sense of self and certainty about "how things are" and what we like to think of as reality:

    - What if everything we think…

    Read More

  2. Who Is In Charge Of Your Brain?

    How Not To Be Stupid. Who is in charge of your brain? This is not a silly questions. It matters because the outcomes that you experience in your life are determined by how you respond to the events th…

    Read More

  3. How To Be A Winner On A Very Large Scale

    The Incredible Benefits Of Selective Attention. This is not a typical article about how to be a winner. We are not going to talk about goal setting, the importance of habits, the power of focus and al…

    Read More

  4. The Metagame Approach To Life

    How To Achieve Your Biggest Objectives. The metagame approach to life is all about winning and achieving your biggest objectives by: - Understanding the bigger picture
    - Being better by doing things d…

    Read More

  5. Shantideva - The Way Of The Bodhisattva

    Walking The Path Of Compassion. Shantideva the 8th century Indian Buddhist sage is famous for his treatise "The Way of the Bodhisattva" delivered as an extended teaching to the monks of Nalanda monast…

    Read More

  6. Reframing History - Deconstruction And Discussion Not Destruction

    History is always about context, not imposing our own moral values on the past. For those of us fortunate enough to live within western democracies, we are living in an age where a vociferous and into…

    Read More

  7. Tao Te Ching - Connecting To Your True Source Of Power.

    How To Be Lived By The Tao. The Tao Te Ching is one of those books that many people read, few understand, and even fewer put into practice. The only way to know the Tao is to experience it, and it is…

    Read More

  8. How Things Really Are - The Inbuilt Design Flaws

    Chaos, Disorder And Decay Is The Natural Order Of Things. Nobody has the perfect life. We all struggle and strive to attain health, wealth and personal happiness. Yet these three big areas: our health…

    Read More

  9. Intuition Or Anxiety - Are There Angels Or Devils Crawling Here?

    How To Tell The Difference Between Intuition and Anxiety. How do you know whether the voice of your intuition is real or just the product of your inner anxiety? Several months ago I was having a drink…

    Read More

  10. What Is Truth - How To Tell A Partial Truth From The Whole Truth?

    How the truth and nothing but the truth is often not the whole truth. My great aunty Flo broke her arm and died. It is true that she broke her arm in 1923. It is also true that she died in 1949. But t…

    Read More

  11. Duality And Life Beyond Your Thinking Mind

    Duality and life beyond your thinking mind focuses on the limitations of time, foreground and background, duality and "stuckness". The first aspect of duality and life beyond your thinking mind focuse…

    Read More

  12. The Conscious Mind Is Limited - Be Aware And Be Prepared

    Being aware is the first stage of being prepared. The conscious mind is limited in so many ways. There are some who would argue that there is no such thing as conscious thought and that it is represen…

    Read More

  13. Your Inner Map Of Reality - Here's Why You Think The Way You Do

    The big picture of how your inner map of reality creates your feelings, thoughts, and behaviours. Your inner map of reality is based on the filters of your own ethnic, national, social, family and rel…

    Read More

  14. The Failure Of Cancel Culture - Suppression Not Engagement

    Why we need to wear our beliefs lightly and develop negative capability. Throughout history people have campaigned to fight beliefs, ideologies, and injustices that they perceived to be oppressive, di…

    Read More

  15. 4 Big Reasons Why We Get Stuck In Our Attempts At Personal Change

    Most People Spend Their Entire Life Imprisoned Within The Confines Of Their Own Thoughts. This first of the 4 big reasons why we get stuck is, in my view, the most important. The "self-help industry…

    Read More

  16. How Do I Change And Why Is It So Hard?

    We Would Rather Die Than Change, And We Usually Do In my experience, the vast majority of people who say they want to change don’t change. Most people reading this won’t change because they don’t real…

    Read More

  17. The Illusion Of A Separate Self - Windows 11 With Self Awareness!

    Beyond the content of your mind you are so much more than you think you are. When we talk of "myself" this is the conventional way of referring to our self image which is in fact the ego's constructio…

    Read More

  18. Finite And Infinite Games - Dazed, Confused & Ultimately Transcendent

    This is not an instruction manual, it is a wake up call! Over this past week I have read Professor James Carse's highly regarded "Finite And Infinite Games - A Vision Of Life As Play And Possibility"

    Read More

  19. The Gap And The Gain - How Your Brain Sabotages Your Happiness

    How Your Lizard Brain Sabotages Your Happiness We are hardwired to measure our progress in any and all areas of life where we have goals and aspirations. We can't not do it. But what we measure and ho…

    Read More

  20. How To Wake Up - 4 Simple Practices To Help You Wake Up Now

    So What Exactly Does It Mean to Wake Up - What Is "Enlightenment"? There is nothing magical, mystical or mysterious about waking up we’re actually having glimpses of enlightenment all the time. Enligh…

    Read More

  21. Situational Communication - Different Strokes For Different Folks

    Situational communication is about taking account of 3 often ignored factors about the other person. You are a situational communicator when you recognise that effective communication is not an event…

    Read More

  22. How To Influence Without Authority - 6 Key Tips

    The secret to how to influence without authority is that you get what you really want by giving other people what they really want. We live in an interconnected world and knowing how to influence with…

    Read More

  23. Change Questions To Change Your Outcomes

    Asking The Right Questions Is Critical For A Successful Change. Every time we initiate a significant change - whether in our personal life or in an organisation - we will most likely over-estimate our…

    Read More

  24. Group Culture - The Invisible Software That Rules Your Life

    Group culture is: "How we do things round here". We like to see ourselves as free agents making our own choices and living authentically but the reality is that The Matrix has many layers and we are u…

    Read More

  25. Why Getting From A to B Is Not Aways A Straight Line

    In circumstances of significant change, the progress from A to B will not be in a straight line. We run our lives largely on auto-pilot. In most circumstances your experience of getting from A to B is…

    Read More

  26. The Art Of Persuasion Planning For Success - Here's How To Do It!

    To be successful in the art of persuasion you must ensure that certain things happen. To be successful in the art of persuasion you must establish a framework of what has to happen to get you to that…

    Read More

  27. The Art Of Persuasion Advanced Communication Skills - Gaining Buyin

    Create The Environment Where They Want To Buyin to Your Proposal In order to build the win-win you have to uncover what it is that the other person really wants or needs, and to do that you have to as…

    Read More

  28. The Art Of Persuasion The One Fundamental Principle - Create A Win-Win

    The art of persuasion is based on the simple idea that you get what you want by enabling the other party to get what they want. Being a nice friendly person with good inter-personal skills may be a go…

    Read More

  29. Communication Persuasion And Change - Key Skills To Survive & Succeed

    It's not the strongest that survive, nor the most intelligent, but those who are most responsive to change, the most persuasive, and the best communicators. We are living in an age of unprecedented ch…

    Read More

  30. The Eisenhower Box - What Is Important Is Seldom Urgent

    What Is Important Is Seldom Urgent And What Is Urgent Is Seldom Important. The Eisenhower Box is a time management and decision-making model devised by President Dwight Eisenhower to help him prioriti…

    Read More

Get new posts by email:


Support This Site