Satisficing is a heuristic - a practical shortcut - for making decisions that aims for a satisfactory or adequate result, rather than the optimal solution.
The opposite decision-making process to satisficing is optimisation [or maximisation] where you collate and analyse all the necessary data that is required to make the optimal choice.
According to traditional economy theory, this is the choice that gives the highest level of satisfaction [maximum utility].
I am British, and I recall when I first visited the US approximately 35 years ago. I was in a mall at lunchtime looking to buy a coffee and a sandwich for my lunch, and I was completely overwhelmed with the range of choices.
As I recall, the food vendor offered me about 30 different types of bread and filling for my sandwich and a similar number of choices for the coffee! I felt like screaming: "just give me a black coffee and cheese sandwich on brown bread"!
Origin of the word Satisficing
The term satisficing was introduced by Herbert A. Simon (1916-2001), an American economist, political scientist, sociologist and computer scientist.
He first coined the word in his 1956 paper, “Rational Choice and the Structure of the Environment”, he wrote:
“It appears probable that, however adaptive the behavioral of organisms in learning and choice situations, this adaptiveness falls short of the ideal of ‘maximizing’ postulated in economic theory. Evidently, organisms adapt well enough to ‘satisfice’; they do not, in general, ‘optimize’.”
An example of task optimisation
In Speed and Velocity I gave the example of the creation of this article and its posting on this webpage.
I am currently working to a schedule of creating and posting one webpage per day.
In order to achieve this successfully I need to accomplish a series of tasks in a specific sequence and within a defined time window.
So, this morning I knew that my subject for today was "speed and velocity". To achieve my objective for today there are 3 main tasks.
1] Reading and research of subject material for this article and considering my own real life experiences in this area.
2] Drafting and formatting the material.
3] Posting this material as a webpage.
I have found from considerable experience of this process that I need about two to three hours for steps 2 and 3, but unless I am careful step 1 can take far longer than it should. This morning I found myself getting drawn deeper and deeper into the physics of this subject, which as a non-academic I found interesting and challenging.
After a while I realised that I was wasting time and continued research was beyond the scope of this article. So, in practical terms, I had reached the optimum allocation of resource and effort that was required to complete step 1.
I was able to do this because I have extensive experience of this process and I have an established set of criteria that enables me to make this call.
How to satisfice a decision
need to be very clear about the optimum allocation of resource to a task that is required to meet your predetermined requirements. You also need to establish clear metrics that enable you to know when you have reached that optimum point.
You need to be very clear about the optimum allocation of resource to a task that is required to meet your predetermined requirements.
You also need to establish clear metrics that enable you to know when you have reached that optimum point.
Return from "Satisficing" to: Mental Models